Selling on Depop for Beginners

Every selling platform has a learning curve. Depop is relatively easy for new resellers because it offers a very user-friendly, streamlined setup. You can list quickly and it's guided the entire time. Depop is known for its trendy, Y2K approach and trends. Shop cool vintage tees and eclectic vibes for younger and older generations. Unlike eBay or Amazon, Depop has its own unique process and any new reseller can navigate this platform easily.

What Makes Depop Stand Out From Other Online Marketplaces

In this blog, we're going to go over how Depop works, what to expect, and how you can be successful at reselling on it. Here's why it stands out from other selling platforms:

• Visual Appeal is Everything: The app is designed to look and feel like Instagram. Your photos need to pop, and your shop needs to feel cohesive—almost like a curated social media feed.
• Trendy is the Name of the Game: Depop’s audience skews younger (hello, Gen Z and younger Millennials). They’re not here for generic goods; they’re on the hunt for unique, sustainable, and trendy pieces.
• It’s Personal: Buyers aren’t just buying your items—they’re buying your vibe. Sellers often add personal touches, like handwritten notes, or showcase their personality through their shop’s branding.
• Social Selling: Engaging with potential buyers is key. Think comments, likes, and even DMs. Yes, it’s a lot, but building relationships with your audience can lead to more sales.
• Pricing Can Get…Creative: Unlike more structured platforms, Depop sellers set their own prices. Expect to see a vintage band tee listed for $10 in one shop and $100 in another. Go figure.

Helpful Tips for New Depop Sellers

Ready to thrive (and survive) on Depop? Here are some tips to get you started:

Nail Your Photos

Good photos are everything on Depop. No one’s buying that cute 90s windbreaker if your photo looks like it was taken in a dark cave. Here’s how to get it right:

Use natural light whenever possible. That golden hour glow? Chef’s kiss.

Keep backgrounds simple. A white wall or neutral backdrop lets your item shine.

Show the item on a model (even if the model is you). Depop shoppers love seeing how items fit and move.

Be Honest in Your Descriptions

Transparency is key. If your item has flaws (a small stain, a missing button), call it out in your description. Buyers appreciate honesty, and it saves you the headache of dealing with disputes later.

Embrace the Trends

Depop buyers are trend-obsessed. From Y2K to cottagecore to streetwear, understanding what’s trending can help you source inventory that sells. Do a quick search on the app to see what’s hot—and price your items accordingly.

Engage With the Community

Depop isn’t just a marketplace; it’s a community. Like and comment on other sellers’ posts, respond to buyer inquiries promptly, and build relationships. Bonus: being active on the app can help boost your listings in search results.

Price Strategically

Remember, Depop takes a 10% cut of your sale, and that’s before PayPal or shipping fees. Price your items with those deductions in mind. Also, don’t be afraid to leave a little wiggle room for bargaining—because buyers will haggle.

Promote Your Shop

Leverage social media to drive traffic to your Depop shop. TikTok, Instagram, and even Pinterest can help you showcase your items to a broader audience. Bonus points if you’re funny, relatable, or aesthetically pleasing.

What Depop Buyers Are Looking For

Now that you’ve got the seller basics down, let’s talk about your audience. Depop buyers are a specific breed—and we mean that in the most loving way. Here’s what they’re after:

Unique Finds

Depop shoppers are not here for your basic H&M tee (unless it’s an out-of-stock collab piece, then it’s fair game). They’re looking for one-of-a-kind items that scream individuality. Vintage pieces, handmade items, and limited-edition drops are all big winners.

Affordability (Kind Of)

While Depop shoppers love a good deal, they’re also willing to splurge on unique or trendy items. Think $30 for a vintage tee or $100 for a rare pair of sneakers.

Sustainability

A big chunk of Depop’s audience is eco-conscious. Highlight the sustainable aspect of buying secondhand in your descriptions to appeal to this crowd.

Great Customer Service

This might not be the first thing buyers think about, but it’s the thing they’ll remember. Fast shipping, friendly communication, and thoughtful touches (like eco-friendly packaging or a thank-you note) can earn you repeat buyers.

The Challenges of Selling on Depop

Let’s keep it real—selling on Depop isn’t all golden-hour photo shoots and vintage goldmines. Here are some challenges you might face:

• Lowball Offers: Be prepared for messages like, “Would you take $5 for this $50 jacket?” You’ll get them. Often.
• Shipping Drama: Between calculating costs and dealing with buyers who didn’t read your shipping policy, it’s a lot.
• Trendy Turnover: Trends come and go, and what’s selling today might sit unsold tomorrow. Staying on top of trends takes effort.
• Scammers: Yep, they exist. Be wary of buyers asking you to ship outside the app or pay via unconventional methods.

Is Depop Right for You?

Selling on Depop can be fun, rewarding, and even lucrative—if you’re willing to put in the work. It’s a platform that values creativity, individuality, and hustle. If you’re the type of person who loves curating a vibe, chasing trends, and connecting with buyers, Depop could be your new favorite side hustle.

But if you’re expecting a hands-off, passive income stream, Depop might drive you a little nuts. It’s not just about listing items; it’s about building a brand, staying active, and being ready for anything (including those $5 offers).

Want to learn more about reselling on other platforms? Check out other blogs at Resale Life: The Stuff Other Resellers Won't Tell You.